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Yahoo keeps Alibaba, but spins off core business
By Rob Lever
Washington (AFP) Dec 9, 2015


Yahoo a key part of Internet history
Washington (AFP) Dec 9, 2015 - Among the best-known names on the Internet, Yahoo was one of the first companies that enabled users to find their way online, but it has lost its role as a leader.

Here are key facts about Yahoo:

Founded in 1994 by Stanford University students David Filo and Jerry Yang, Yahoo was created as a type of directory for the Internet. It was originally called "Jerry and Dave's Guide to the World Wide Web" and when the Yahoo name was agreed upon, its founders said in jest that it stood for "Yet Another Hierarchical Officious Oracle."

Its initial public offering in 1996 was the largest for a tech startup at the time.

Based in Sunnyvale, California, Yahoo has offices around the world and employs 11,000 people. Marissa Mayer was named chief executive in July 2012.

Yahoo was once the leading search engine for the Internet but it has been overtaken by Google, which launched in 1998.

According to the research firm comScore, Yahoo handled 12.7 percent of online searches in August compared with 64 percent for Google and 20.4 percent for Microsoft's Bing.

For online advertising, Yahoo is only expected to take 2.3 percent of global online search revenues for 2015, trailing Google, Microsoft and China's Baidu, according to eMarketer.

With its Web portal, Yahoo remains an important online destination for email, messaging, news, and video. It gets 210 million regular visitors for its news and email alone in the United States, according to comScore.

In October, Yahoo became the first online service to stream a regular season NFL football match, getting 15 million viewers.

Yahoo's finances have been skewed by its stake in China's Alibaba.

It bought a 40 percent stake in Alibaba in 2005 for $1 billion and its current holding of some 15 percent is now worth around $30 billion -- the vast majority of Yahoo's market value of around $33 billion.

In 2013, Yahoo moved to attract a younger audience by buying the online blogging platform Tumblr for $1 billion.

Yahoo posted a net profit for 2014 of $7.5 billion but much of that came from the sale of Alibaba shares. Its revenues for the year were $4.6 billion.

Yahoo flipped its reorganization plan Wednesday, announcing it would keep its stake in China's Alibaba but spin off its core Internet business -- creating new uncertainties for the struggling tech giant.

The new plan shelves one in the works to spin off Yahoo's vast holdings in ex-commerce giant Alibaba -- which could have exposed it to a huge tax bill -- but the tech firm still intends to separate out its activities under the new structure.

The move could open the door to a sale of Yahoo's core online operations -- amid speculation the group may be headed for a break-up -- but the company denied this was on the cards as it reaffirmed its confidence in chief executive Marissa Mayer's ability to revive its fortunes.

Board chairman Maynard Webb said during a conference call that "there is no determination by the board to sell the company or any part of it," and added that Yahoo is "tremendously undervalued."

Asked on CNBC if the board retains full confidence in Mayer after her three years at the helm, Webb said: "Absolutely... I've never met anybody that works harder, that's smarter, and cares more."

"So we want to help her return this great company to an iconic place where it belongs," Webb said.

When asked if Yahoo would entertain an offer to buy its online operations, Webb told CNBC that Yahoo's board would have a fiduciary duty to consider it. But he told the New York Times that if a bid were to emerge, "it would probably be a lowball offer."

Some reports say there could be interested buyers for some Yahoo assets, and Verizon's top executive this week suggested the telecom giant may be interested in parts of Yahoo that could fit with its newly acquired AOL unit.

- 'On the right path' -

Mayer told a conference call Yahoo is readying a new strategic plan which would be unveiled early next year.

"I remain convinced that Yahoo is on the right path," she said.

The new direction is expected to sharply cut back some of Yahoo's operations and likely reduce the workforce of some 11,000.

The plan would create "greater transparency to ensure that Yahoo's business operations are accurately valued," Mayer said.

Yahoo's market value based on its share price is more than $32 billion, but most of that is based on the value of its Alibaba holdings.

Yahoo bought a 40 percent stake in Alibaba in 2005 for $1 billion. The current stake of some 15 percent is now worth around $30 billion.

Based on its cash holdings and its investment in Yahoo Japan, Yahoo's market value suggests the core operations are worthless or may even have a negative value.

- 'Still valuable' -

Roger Kay, analyst at Endpoint Technologies Associates, said the notion of a negative value for Yahoo's core was an aberration.

"Its ad business is declining but it's still a valuable property and will be for many years," Kay told AFP.

"I think it's the right thing not to sell the core assets. At some point they will shine."

Yahoo's finances have long been skewed by its large Alibaba holdings, but simply selling the stake would lead to a hefty tax bill.

The company approved a proposal earlier this year that would create a new holding company for the Alibaba assets, a plan designed to be tax-free for shareholders.

But US tax authorities said they could not guarantee in advance such a plan would not trigger taxes.

Chief financial officer Kenneth Goldman said the new plan was "an operational mirror image of the original proposal," and that it was decided because resolving questions of tax liability "could take years."

Under the new plan, Yahoo's assets and liabilities other than the Alibaba stake would be transferred to a newly formed company, shares of which would be distributed to Yahoo shareholders.

The move does not affect the company's stake in Yahoo Japan, which is also being reviewed by the California company.

Mayer said that Yahoo Japan "is a very important business partner," but that for the moment "the highest priority is the Alibaba equity stake and we're focused on that."

Analyst Kay said the revised plan "means Marissa Mayer is not ready to let go of the core Yahoo assets without a fight."

"I don't know if Marissa Mayer is the right person to lead the company out of the desert but it can be done," Kay told AFP.

Bob O'Donnell of the consultancy Technalysis Research said the revitalization is by no means guaranteed.

"This is not the first time they have tried to revitalize the core business, and they have failed," O'Donnell said.

As for Mayer's future, O'Donnell said, "It remains to be seen what kind of magic she can pull out of her hat."

bur-rl/ec

Alibaba

YAHOO!


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