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CAR TECH
Volvo acquires 45 percent of Chinese vehicle maker
by Staff Writers
Stockholm (AFP) Jan 05, 2015


China expansion sees Volvo Cars beat sales record
Stockholm (AFP) Jan 05, 2015 - Swedish automaker Volvo Cars announced Monday it had beaten its historical sales record in 2014, mainly due to a successful expansion in China.

Volvo sold 465,866 cars over the year, a number higher than the company's previous best from 2007 and 9 percent more than in 2013.

The group, which has belonged to Chinese automaker Geely since 2010, welcomed in a statement the "strong growth in China and western Europe."

In China, now Volvo's biggest market, sales soared by 33 percent compared to 2013, more than double the increase for the car market as a whole. The automaker benefited from a good image among consumers, with full Chinese ownership of three plants in the country.

In western Europe, Volvo's sales increased by 11 percent, with notable bright spots in Sweden, where sales rose by 17 percent, Germany, up 18 percent, and Great Britain, up 26 percent.

But in what was once the company's main market, the United States, sales dropped by 8 percent.

Volvo Cars has given no indication of its financial results. Geely, after accumulating losses until mid-2013, has begun to operate at a profit.

"This sales growth is set to continue in 2015 and beyond as we set about replacing our entire model range in the next five years," said Volvo's vice president of marketing, Alain Visser.

In December Volvo announced a new marketing strategy that includes fewer motor shows, less sports sponsorship and a greater emphasis on online sales.

Swedish truck maker Volvo Group said Monday it had completed the acquisition of 45 percent of a subsidiary to Chinese motor giant Dongfeng for $893 million (741 million euros).

Announced in January 2013, and now confirmed by Beijing, the deal awards Volvo a share in Dongfeng Commercial Vehicles (DFCV) worth 5.5 billion yuan.

The other 55 percent remains in the hands of the parent company, Dongfeng Motor Group, one of the main shareholders of the French carmaker PSA.

"This strategic alliance is a real milestone and entails a fundamental change in the Volvo Group's opportunities in the Chinese truck market, which is the largest in the world," Volvo wrote in a statement.

Dongfeng controls between 15 and 18 percent of the truck market in China.

The partnership confirms Volvo's ambition to overtake Germany's Daimler as the largest truck manufacturer in the world.

"Volvo's ownership in DFCV is expected to be recognised as an associated company and will be consolidated as of January 2015" in the company's accounts, the statement said.

The automaker Volvo Car, which since 1999 no longer belongs to Volvo Group, has also turned toward the Chinese market since its acquisition in 2010 by Geely, a group whose car models are unknown in the West.

shc/ph/boc

VOLVO AB

Dongfeng Motor Corporation

PSA PEUGEOT CITROEN

DAIMLER


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