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Transportation App Offers Significant Revenue Opportunities For RFID Technology

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by Staff Writers
New York NY (SPX) May 01, 2008
After almost two decades of service in transport applications, radio frequency identification (RFID) has expanded its scope beyond transportation and security. A major reason for this diversification of roles is continued innovations, which have simplified its deployment.

New analysis from Frost and Sullivan, Strategic Assessment of the Asia Pacific RFID Transportation Markets, reports that transportation may not be the largest market for RFID application, but it is certainly one of the most vibrant. RFID technology, with its benefits of reliability and robustness, could have sweeping impacts on travel and transportation industries in the Asia Pacific.

Having established RFID's use in various applications such as toll collection, ticketing, and other transport purposes, market participants are exploring untapped potential in immediate data management practices, as well as downstream dissemination, aggregation, and additional use.

There will be more windows of opportunities once governments show greater initiative to mandate its use. RFID will experience widespread demand and acceptance when standards are developed and strictly enforced.

"So far, most manufacturers have used RFID only to comply with corporate and federal tracking mandates because of high implementation costs," says Frost and Sullivan Industry Analyst Parul Oswal. "That could be changing as tag prices continue to drop in the short to medium term."

Many companies are introducing low-cost tags that are likely to enhance the penetration rates of RFID in transportation. It will find many more takers when coupled with complementary technologies such as barcodes, global positioning systems (GPS), biometrics, and smart cards.

For instance, RFID with barcodes and GPS can track and trace a container or cargo in transit, within short and long ranges. It can also be integrated with biometrics and smart cards for use in toll collection and ticketing.

RFID helps transport companies track assets (cars, trucks, trailers, and shipping containers) at high speeds of more than 100 kilometers per hour over long distances. RFID tag manufacturers will have to be aware that the tags and readers involved in transport applications have to endure harsh environmental conditions (high temperatures, cold, snow, ice, rain, dirt, and oil) through their lifespan.

Tags in rail cars, those installed on vehicles' windshields, or the ones used for cargo tracking are most likely to face the brunt of these extreme conditions.

"Though the underlying assets tracked in transportation applications are few, they are generally of higher value than the items tracked in supply chain applications - several of which are designed to be one-time use tags to last a single journey," notes Oswal. "On the other hand, transportation RFID tags are required to offer years of continued, reliable use with over 99 percent accuracy."

These advantages far outweigh certain privacy concerns regarding RFID tags usage, as it can reveal personally identifiable information, without the knowledge or consent of the individual.

Related Links
Strategic Assessment of the Asia Pacific RFID Transportation Markets
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