ModusLink will perform light manufacturing and fulfillment of MyGuide's entire line of GPS navigation products to the retail channel throughout Europe. This includes product flashing, localized settings and on-the-spot configuration. These services enable a leaner supply chain with lower inventory costs, fewer logistics charges and faster time to market.

"ModusLink offers a breadth of services that are essential for MyGuide to establish a well-built supply chain that ensures product availability to all of our retail customers," said Robert Hawke, quality manager for MyGuide.

"With ModusLink's global footprint and scalable operating infrastructure, we our confident our supply chain needs will be successfully managed well into the future, as MyGuide is well-positioned to expand our brand across the globe. With ModusLink as our supply chain partner, we will be able to meet the demands of that growth into other markets and to maintain the high level of quality and service that our European customers have come to expect."

The Optimized Configuration Solution is a complete end-to-end offering that encompasses a combination of core services, including:

- sourcing and supply base management (SBM);

- vendor-managed inventory (VMI);

- materials and content management;

- light manufacturing;

- fulfillment;

- e-Business;

- returns management; and

- asset disposition.

"With the explosive growth in personal electronics occurring worldwide, manufacturers like MyGuide are going to experience unforeseen, very dramatic shifts in demand," said Bill McLennan, president, international business unit for ModusLink.

"It's not a question of if, but when, so it is essential that they address their supply chains today to effectively manage those spikes tomorrow. ModusLink provides services and solutions to consumer electronics manufacturers across the entire supply chain, from fulfillment to technical support to returns management. We are pleased that MyGuide has chosen ModusLink to assist in its quest to build brand awareness and customer loyalty with a solid supply chain foundation."

Related Links
MyGuide
GPS Applications, Technology and Suppliers

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