New York NY (SPX) Apr 24, 2009
BlackBook Media has announced the release of BlackBook ACCESS mobile perks program on the BlackBook Mobile City Guides iPhone application - the authoritative insider-curated database of restaurants, nightlife, hotels and shopping in 36 fashionable international cities.
Leveraging the GPS technologies embedded in the iPhones, the BlackBook ACCESS platform enables local retail venues which are featured in the City Guides to provide special offers directly to mobile iPhone users who are on the go.
"This is what local marketers and retailers have been dreaming about for years," commented BlackBook CEO, Ari Horowitz.
"The ability to target consumers who are near their venues and who are in purchasing mode, and to put special offers directly onto the mobile phone is the ultimate, location-based marketing platform. We believe this is the next step to truly make local marketing work."
Available to marketers and retailers for all 36 international cities, but with most of the initial ACCESS offers based in New York, BlackBook ACCESS gives the City Guide iPhone users the ability to find special offers for the BlackBook editors' picks of the shops, restaurants, bars and clubs, and hotels that are worth checking out.
The special offers are another feature on top of the BlackBook City Guides, and they can be found both on BlackBook's iPhone City Guides as well as on BBook.com.
"The advantage of having offers directly on the mobile device," added Horowitz, "is that it's hassle-free, immediate and available at the user's fingertips. For marketing programs to work to drive foot traffic and purchases for this demographic, it needs to speak to the users' lifestyle."
"We are delighted to partner with BlackBook on this innovative application--Intermix is always looking to offer the newest and most cutting edge technology for our customers - and this seems to be a big part of the future," commented Intermix CEO, Khajak Keledjian.
Intermix is testing two offers at different stores around the country including 15% off all purchases and $50 off purchases over $300.
Like hidden treasures, BlackBook ACCESS "keys to the city" highlight the venues that offer special deals. "In a recession, everyone is looking for that special deal," noted Horowitz.
GPS Applications, Technology and Suppliers
kPCTEL Introduces The Medallion GPS/WiMAX Mobility Antenna
Las Vegas NV (SPX) Apr 24, 2009
PCTEL has announced the introduction of its Medallion GPS multi-band antenna platform. Along with GPS tracking support, the antenna covers 806-960MHz, 1710-2170MHz and 2.3-2.6GHz frequency bands for Wi-Fi, WiMAX and PCS/Cellular Technologies in one single unit.
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