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Arieso Geo-Locates Mobile Users In Real-Time To Help Operators Reduce Causes Of Churn

ariesoGEO enables operators to visualize a diverse set of metrics in the form of high-resolution maps and detailed charts or reports. These metrics may range from explicitly financial (e.g. revenue and ROI) to technical (e.g. interference and call drops) Key Performance Indicators.
by Staff Writers
Newbury, UK (SPX) Jun 18, 2008
Wireless network optimisation provider, Arieso, has launched its geo-location event observer, ariesoGEO, for network performance monitoring and optimisation. Using the new software operators will be able to pinpoint technical issues, as and when they occur, mirroring the subscribers' experience.

Current techniques generate data that is incomplete and imprecise, leading to unnecessary and ineffective expenditure without solving the real issues.

Through the real-time, automated collection and analysis of data, ariesoGEO enables operators to solve potential network faults before subscribers are aware of them, reducing churn and minimising costs.

ariesoGEO collects data transmitted during a call and requires no additional hardware, such as GPS handsets, to operate.

A picture of the network's performance, as witnessed by subscribers, is created by geo-locating tens of millions of calls per minute. Information is collected from all calls whether they are indoors or outdoors, or in business or residential areas, and at any time of the day, any day of the week.

In a trial by a tier-1 operator critical problem areas were identified within the network, in order to gain the maximum return from a limited budget. The outcome was dramatic improvement to all the operator's strategic KPIs, including a 24% reduction in dropped calls.

Shirin Dehghan, CEO of Arieso, commented: "By providing access to more accurate and timely data, ariesoGEO will enable operators to focus their resources and drastically reduce their CapEx and OpEx for both current and future network developments. ariesoGEO will, for the first time, enable operators to really know how their network is functioning at any given time or location"

Dehghan added: "Access to information of this quality that allows you to spot and correct the kinds of faults that lead to unhappy customers and increased churn is unprecedented. Knowing what the subscriber is experiencing, without the need to invest in expensive probes, will give operators a huge competitive advantage."

ariesoGEO enables operators to visualize a diverse set of metrics in the form of high-resolution maps and detailed charts or reports. These metrics may range from explicitly financial (e.g. revenue and ROI) to technical (e.g. interference and call drops) Key Performance Indicators.

Related Links
Webinars to demonstrate ariesoGEO
GPS Applications, Technology and Suppliers



GPS footwear And FindU Enter The CIS
Miami FL (SPX) Jun 18, 2008
Isaac Daniel, who's Global Positioning (GPS) sneakers gained worldwide attention in 2007, has announced the signing of a breakthrough distribution agreement that will see his GPS footwear and the FindU, personal locator device (PLD), sold in the Commonwealth of Independent States (CIS).

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